Practice Ground newsletter
Notes on getting past “not ready yet” and showing up anyway.
Latest: “The Text I Sent to 1,192 Contacts That Changed My Thoughts About Business”
NapoRepublic · founded by Nifemi Aluko
Your best ideas are stuck in your head. Let's get them out.
GTM studio helping expertise-led firms open and convert sales opportunities outside their current network, without hiring a full-time business development team.
Practice Ground, every Saturday: notes on getting past “not ready yet” and showing up anyway. For builders who’d rather practice than wait.
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Running an expertise-led firm?
See how I help firms →
Who we work with
Consultancies, coaches, fractional executives and specialist advisory firms: businesses where the expertise is the product.
Clarity is the growth engine.
Every engagement starts with the Expertise Extraction Interview, because most firms don’t lack expertise. They lack a way to get it out of their heads and in front of the right people.
01
Record
Your expertise is real. Practice it, then hit record and say it out loud.
02
Say
Shape the recording into a message your customers recognize as theirs, and respond to.
03
Grow
Use it to start real conversations with readers, clients and partners. Then keep refining what works.
Work with NapoRepublic
Turn what you know into an outreach engine that books qualified conversations.
Your expertise is your product, but most of it lives in your head. The NapoRepublic method gets it out, turns it into sharp positioning, and builds a documented outreach engine your team owns. No sales hire required.
25%
reply rate re-engaging a coaching firm's past contacts
2 + 2
meetings booked and requests for proposals from the same campaign
1 intro
a warm VC introduction from a medtech advisory firm's outreach
The NapoRepublic method
Extract. Build. Launch.
Every engagement starts with the Expertise Extraction Interview. You hit record and talk; I bring the questions and turn it into a written brief. No writing required. Everything we build comes from it.
Ways to work with NapoRepublic
30 minutes
Clarity Call
One GTM question, a diagnosis, and three next steps.
About a week
Expertise Extraction Intensive
Hit record with me: the signature interview, your Expertise Brief, ICP, and core message.
5 weeks · Core offer
GTM Engine Sprint
Positioning, a qualified prospect cohort, a live pilot, and an engine your team owns.
Website and video work is handled through trusted partners.
"2 calls booked with a founder and a VP of Regulatory, plus a warm VC intro, from a 5-week outreach build."
Medtech regulatory consultancy
Read, listen, or pick up a book.
All three are about the same thing: getting what you know out of your head and into the world.
Practice Ground podcast
Conversations with people doing the work
Recent episode: The Data Professor: Stay in the Game Long Enough...That's Where Magic Happens, Chanin Nantasenamat
Books
Four books about finding your voice and using it: two guides and two novels.
The fifth, The Recording Artist, is on the way.
Founded by Nifemi Aluko
I built NapoRepublic to turn complex expertise into words people act on.
I started as an engineer deploying industrial automation at Rockwell, went on to Stanford, and have written four books. Across all of it, the work has been the same: taking something complex and making it clear enough to move people.
NapoRepublic began as a music project. Today it's a GTM studio for expertise-led firms. Practice Ground, my newsletter and podcast, is where I share what I'm learning every Saturday.
Engineer
Stanford MBA
Author of 4 books
Host, Practice Ground
Hit Record · free 7-day course
Hit record on your expertise.
The free 7-day companion to my next book, The Recording Artist. One prompt a day, answered by voice memo or in writing. By day 7 you have a one-page Expertise Brief and 10 people to talk to. You also get Practice Ground every Saturday.
Send me Day 1
Free. One email a day for 7 days.