Writing is a habit. Habits build character and facilitate growth. I learned this over 18 months of writing a newsletter every week. Here’s the story. I was spending my time managing sales for my business, hopping on to LinkedIn to track conversations about helping industrial businesses with their expansion into Africa. On twitter, I was […]
I write these weekly newsletters to help me reflect and clarify my thoughts while sharpening my storytelling and marketing skills. My hope is to help others do the same and it starts with empathy. I had just quit my job in 2014. I was moving out west. From Texas, on the way to sunny California. […]
The person in control of your mind, controls your experiences. The question is: who is in control? I walked confidently to a session across campus. It was a nice sunny day with a slight chill in January 2015 within the borders of the nerd nation. Just like any other Stanford student: My day had been […]
True joy cannot be acquired from anything outside of you. It’s built within. There I was, sitting in my tiny room in Palo Alto. Laptop open, my little keyboard on the side, headphones on. My black beat machine to the side. It was my second year of business school. The year before, I had more […]
Telling your story effectively is the most important skill you’d need in the 21st century. As I sat back at my coworking space, my gaze was in the midst of multiple tabs open on my laptop. I took a few minutes to look at the stats on my newsletter. The open rate was good. I […]
You will only build real connection when you own the connection. Take your relationships off social media and foster real community. I stared at the white screen on my computer in disbelief. A few minutes before, my sister had just sent me a message on Whatsapp. “My bro, what’s good? I can’t find you on […]
Enjoying your life is not a luxury. It’s a must-have. It’s the only way to do meaningful work. My laptop was closed on the desk on a Sunday evening at my apartment. I’d been telling myself for a few hours, “I’d get to it soon.” But I had other things on my mind. The email […]
Finding your voice and differentiating yourself in a crowded market is one of the most powerful things you can do in business and the creator economy. But finding your voice doesn’t happen in your mind. It happens like this… But first….I have a confession. When I was younger I had a book of rhymes. But […]
The internet is the biggest idea laboratory in the world. Leverage the feedback to test your thoughts, develop world-changing ideas, and build an audience around your mission and values. I paced back and forth in the bathroom in my sister’s house in Canada. I gave myself a pep talk. “Stop being a little punk, Nifemi. […]
Writing is how you articulate your values to yourself and the world. It’s a must have asset for anyone building a meaningful career. I was in a lounge in Victoria Island in Lagos. It was evening, music played in the background. I sat at the table with my brother and two friends. We sat quietly, […]