I can’t believe I’ve been writing this letter for 100 consecutive weeks. About two years ago, I sat down at my desk wondering: “what should I write about?” I fumbled around and wrote one of my first letters about how the brain processes information.  Why?  Because it was the topic of the book I was […]

This is my 99th consecutive week of writing this newsletter. I guess I have 99 problems but writing a newsletter ain’t one. Hit me! Drumroll…crickets! Too soon for Jay-Z jokes? Anyways….I was talking to an advisor earlier in the year and giving her a run through my regular 2-minute pitch when I meet people for […]

Growing up in Lagos, I witnessed a lot of fights. On the streets, on the way to school, at school, at parties. It can get rowdy in any minute. My favorite to witness involved the self-titled “big man.” You know the type, loud as a motorbike, who wouldn’t soil his shirt in a street fight. […]

I write to gain perspective and nurture an entrepreneurial mind. I hope these letters help you do the same. I was recently on a business trip with one of my clients. We drove across Northern California to go visit some of our partners. During the long drive, as rain drops slammed down on the highway, […]

It was the end of summer 2021. I was seated at my collapsible desk in my apartment in Oakland. The sun filtered in through the blinds of the window to my left. I typed into the small chat at the bottom right of my computer screen. I was excited but tired. I had just finished […]

I’ve been thinking about starting a podcast recently. It wouldn’t be the first time. I’ve started and stopped a podcast twice. One while I was in business school, the other right after I started my first business. The audio artifacts of those interviews live somewhere on soundcloud now. The podcast bug is lurking again. Recently, […]

Words are very impactful. In an 18th century letter, the American writer, scientist, political philosopher, publisher, and one of the founding father of America, Benjamin Franklin, wrote and made the phrase popular: “Death and taxes are the two things certain in life” A lot has changed since then. When I was about to graduate from […]

Writing and doing creative activities can help you build your self-confidence. That’s one of the reason’s I write this weekly letter. Let me take you back a bit. It was a regular summer Monday morning in a small one-bedroom apartment in Franc, back in 2022. I woke up drowsy. Feeling tired. Foggy. I sluggishly got […]

When I started writing my most recent book, I set up my campaign to write the prequel to my award-winning sci-fi novel. I had thoughts of having a portfolio of books like Octavia Butler. I researched the latest marketing strategies by contemporary authors and entrepreneurs. I focused on what worked and didn’t work in the […]

I write these letters to reflect, gain perspective, and develop my mindset. Musta’s Mixtape, my latest book, is a physical manifestation of this mindset. It’s also the outcome of my NFT project. Speaking of NFTs… I was at VeeConn, an entrepreneurship, web3, and marketing conference hosted by Gary Vaynerchuk, earlier this summer. This was my […]