I’ve been running an experiment on LinkedIn for two years. I’ve posted every single day for the last 603 days. The last one I posted had something to do with my career and rebrand. I had my picture in it. I think I wore a t- shirt. Maybe it was a hoody. Most people would […]
“Nipsey Hussle is from Crenshaw. You, Nifemi Aluko, you’re from Ikeja Lagos. So go find your own lane. The marathon continues.” I almost spilled my coffee laughing when my brand consultant gave me that very direct feedback. Then gave me a pep talk. I worked through my recent rebrand. We had aligned everything. I had […]
Busy for the sake of being busy. That’s the dark hole I found myself two weeks ago. My last two months have been interesting to say the least. I stopped working with a company that I worked with for a year. Paused work with one of my major clients. Found myself back at the drawing […]
I went from “I guess I’ll finish this book one day” to “oh shit, I really have to finish writing this book.” The difference? The first book: I wrote without an audience. It took 5 years.The second: I had an audience waiting for me to finish the book. I finished it in 9 months. I […]
“Look, there’s nothing new to learn anymore.” I’m serious, someone actually said those words a few years ago. I thought it was a joke when I heard it. The person who recounted the story imitated the deadpan face her manager used to utter such comedy. But it would have been funny if he weren’t serious. […]
“This too will pass.” Most people say that when hard times hit. During significant loss.Tough time in your career.While going through health scares. The reality is that it applies at all moments. When you’re having fun.At the moment you meet your dream partner.Once you write your critically acclaimed novel.When you sell your business and become […]
I lived in Paris for 4 months in 2022. That’s where I learned something interesting from its art scene. Millions of tourists pass through the museums in Paris to look at paintings and sculptures from “the masters.” I went to a few of those museums. The line to see the tiny Mona Lisa loops around. […]
Table of Content Introduction: Why Become a Trusted Advisor is Your #1 Task Stack 1 — Build Your Strategic Signal Lay the foundation so you stand out from the noise. Stack 2 — Launch & Distribute with Precision Get in front of the right audience, consistently. Stack 3 — Become the Buyer’s Trusted Guide Turn […]
Hearing the word ‘No’ is better than nothing. You at least get a data point to work with. I have been on a lot of sales calls. I’m not sure if I’m that great at it but I’m better than most that don’t try. To get on those calls requires a lot of outreach. In […]
After I published my first novel in 2021, I decided to record the music that got me on the path of writing in the first place. I had a song.Made the beat.Wrote down the lyrics. I practiced it over and over. Deep down I feared doing the recording. Tick..Tock…It went from evening to night in […]