“Nipsey Hussle is from Crenshaw. You, Nifemi Aluko, you’re from Ikeja Lagos. So go find your own lane. The marathon continues.”I almost spilled my coffee laughing when my brand consultant

A private space for us to converse and connectToday I’m announcing a brand new addition to my Substack publication: Practice Ground subscriber chat.This is a conversation space exclusively for subscribers—kind

I went from "I guess I'll finish this book one day" to "oh shit, I really have to finish writing this book."  The difference?  The first book: I wrote without

“Look, there's nothing new to learn anymore.” I'm serious, someone actually said those words a few years ago. I thought it was a joke when I heard it. The person

"This too will pass." Most people say that when hard times hit. During significant loss.Tough time in your career.While going through health scares. The reality is that it applies at

I lived in Paris for 4 months in 2022. That’s where I learned something interesting from its art scene. Millions of tourists pass through the museums in Paris to look

Table of Content Introduction:  Why Become a Trusted Advisor is Your #1 Task Stack 1 — Build Your Strategic Signal Lay the foundation so you stand out from the noise.

Hearing the word ‘No’ is better than nothing. You at least get a data point to work with. I have been on a lot of sales calls. I'm not sure

After I published my first novel in 2021, I decided to record the music that got me on the path of writing in the first place.  I had a song.Made

"Building isn't the problem, knowing the right thing to build is." That's a quote from a founder I spoke to recently. He elaborated: "we have challenges of getting the right

You can shape your future with clarity. You just have to be willing to take little bets. Recently, I've been speaking to a lot of founders and growth leaders at

I was in the midst of a career transition last year. Speaking to a few mentors and friends, I gained some clarity as I decided where I wanted to work