A free 7-day course · Nifemi Aluko Get your expertise out of your head in 7 days. Download the workbook (PDF) Day 0 · Start here The cost of being the best-kept secret Day 1 · Extract Your best clients Day 2 · Extract The problem, in their words Day 3 · Extract Fit signals […]
What my rushed wedding speech taught me about business On the day I got married, I was trying to be calm. I’m not sure if I succeeded. I woke up early. I did a 1-hr meditation, longer than I usually do. I checked all my messages. Made sure all the invites sent were received. It […]
Without Pretending It Doesn’t Sting… “STOP EMAILING ME. TAKE ME OFF YOUR LIST” I shrunk in my chair when I opened my email and saw that response. I immediately responded, apologized, and added him to the blocklist. He wouldn’t be the first. I had received different versions of “don’t email me” in replies that would […]
What I learned about systems while jet-lagged in Paris On Monday, I woke up at 11 AM. Not because I decided to sleep in. We were in Paris on our way to Lagos, in a few days, and still adjusting to the time zone change. The room was dark. All curtains pulled together. My mind […]
Why rebellion becomes necessary I’ve been running an experiment on LinkedIn for two years. I’ve posted every single day for the last 603 days. The last one I posted had something to do with my career and rebrand. I had my picture in it. I think I wore a t- shirt. Maybe it was a […]
“Nipsey Hussle is from Crenshaw. You, Nifemi Aluko, you’re from Ikeja Lagos. So go find your own lane. The marathon continues.” I almost spilled my coffee laughing when my brand consultant gave me that very direct feedback. Then gave me a pep talk. Here’s how we got there. I’d worked through my recent rebrand. We […]
A private space for us to converse and connect Today I’m announcing a brand new addition to my Substack publication: Practice Ground subscriber chat. This is a conversation space exclusively for subscribers—kind of like a group chat or live hangout. I’ll post questions and updates that come my way, and you can jump into the […]
I lived in Paris for 4 months in 2022. That’s where I learned something interesting from its art scene. Millions of tourists pass through the museums in Paris to look at paintings and sculptures from “the masters.” I went to a few of those museums. The line to see the tiny Mona Lisa loops around. […]
Hearing the word ‘No’ is better than nothing. You at least get a data point to work with. I have been on a lot of sales calls. I’m not sure if I’m that great at it but I’m better than most that don’t try. To get on those calls requires a lot of outreach. In […]
You can shape your future with clarity. You just have to be willing to take little bets. Recently, I’ve been speaking to a lot of founders and growth leaders at AI companies. The space is moving so quickly. There’s a new change every 2 months. Just when I was getting comfortable with Claude Code, I’m […]