“Nipsey Hussle is from Crenshaw. You, Nifemi Aluko, you’re from Ikeja Lagos. So go find your own lane. The marathon continues.” I almost spilled my coffee laughing when my brand consultant gave me that very direct feedback. Then gave me a pep talk. Here’s how we got there. I’d worked through my recent rebrand. We […]
“Nipsey Hussle is from Crenshaw. You, Nifemi Aluko, you’re from Ikeja Lagos. So go find your own lane. The marathon continues.” I almost spilled my coffee laughing when my brand consultant gave me that very direct feedback. Then gave me a pep talk. I worked through my recent rebrand. We had aligned everything. I had […]
A private space for us to converse and connect Today I’m announcing a brand new addition to my Substack publication: Practice Ground subscriber chat. This is a conversation space exclusively for subscribers—kind of like a group chat or live hangout. I’ll post questions and updates that come my way, and you can jump into the […]
Busy for the sake of being busy. That’s the dark hole I found myself two weeks ago. My last two months have been interesting to say the least. I stopped working with a company that I worked with for a year. Paused work with one of my major clients. Found myself back at the drawing […]
I went from “I guess I’ll finish this book one day” to “oh shit, I really have to finish writing this book.” The difference? The first book: I wrote without an audience. It took 5 years.The second: I had an audience waiting for me to finish the book. I finished it in 9 months. I […]
I went from “I guess I’ll finish this book one day” to “oh shit, I really have to finish writing this book.” The difference? The first book: I wrote without an audience. It took 5 years.The second: I had an audience waiting for me to finish the book. I finished it in 9 months. I […]
“Look, there’s nothing new to learn anymore.” I’m serious, someone actually said those words a few years ago. I thought it was a joke when I heard it. The person who recounted the story imitated the deadpan face her manager used to utter such comedy. But it would have been funny if he weren’t serious. […]
“This too will pass.” Most people say that when hard times hit. During significant loss.Tough time in your career.While going through health scares. The reality is that it applies at all moments. When you’re having fun.At the moment you meet your dream partner.Once you write your critically acclaimed novel.When you sell your business and become […]
I lived in Paris for 4 months in 2022. That’s where I learned something interesting from its art scene. Millions of tourists pass through the museums in Paris to look at paintings and sculptures from “the masters.” I went to a few of those museums. The line to see the tiny Mona Lisa loops around. […]
I lived in Paris for 4 months in 2022. That’s where I learned something interesting from its art scene. Millions of tourists pass through the museums in Paris to look at paintings and sculptures from “the masters.” I went to a few of those museums. The line to see the tiny Mona Lisa loops around. […]