A Conversation with Yemi Amu There’s a moment near the end of my conversation with Yemi Amu when I asked her: if the whole world went utopian – if there was no financial pressure, no need to hustle, no system demanding your productivity – what would your daily practice be? She didn’t hesitate. “I would […]
96 years of world cup data taught me this lesson I was salty this entire world cup. I had to watch all those games, fans filling up bars, parading their jerseys, and Nigeria wasn’t in it. When the Spanish team lifted the trophy. I was sort of happy for them. Particularly the young star, Lamine […]
I learned this when 83% of my customers canceled their subscription I launched a pilot for a product I built three months ago. I had six founders, ready to ride the next big thing in go-to-market since the word ‘market’ was introduced in the english dictionary. 83.3% of them canceled their subscription at the end […]
A Conversation with Tony Kipkemboi Tony Kipkemboi grew up in Kaptagat, Kenya — a small town in the northwestern highlands that has produced an improbable concentration of the world’s greatest marathon runners. Eliud Kipchoge country. A place where the morning runs start at 4am in the dark and the best runners in the world are […]
It took 3.5 years of obsession to figure out the “awww” in the middle ties it altogether but is also the hardest to share I sat down to write this and the voice in my head said “are you sure you have something to write this week?” A few seconds later it said; “Stop forcing […]
And the 13-Minute Fix I Learned Over 180 Weeks of Writing Weekly 180 weeks. That’s how many times I’ve sat down to write this newsletter. I’ve written about the same topic with different titles. And the most surprising thing I’ve learned? No one cares as much as you think. It’s actually the most liberating thing […]
A Practice Ground Conversation with Michael Hendrix I’ve known Michael Hendrix for about five years. We connected after he published “Two Beats Ahead,” a book that changed the way I thought about what music can teach us about creativity and process. Michael is one of those people who defies easy categories. He’s a writer, designer, […]
And I found that you don’t have to go climb a mountain to learn this one I looked at all the comments I had to review. I sat, overwhelmed, thinking “where do I even start?” It was a Saturday and I was reading through the feedback from my editor. Once I got past the defensiveness […]
I learned the hard way why it’s never about success 200+ likes one day. 3 the next. I sat there, thinking “What the…? I can’t do this?” That was me in 2020, a day after I published my first book and announced it on LinkedIn. When I announced the book launch, the post got 200+ […]
What AI misses in writing, how to find your voice, and use AI the right way to write. Years ago, I was alone in Lagos writing my first book. I had no idea what I was doing. I wasn’t sure I was a writer. I wasn’t sure the book was any good. I wasn’t sure […]